With scientists issuing a ‘final warning’, it has never been more critical to act on the worldwide issue of climate change. In the past 5 years, organisations around the world have rightfully set goals to reduce their carbon footprint, become more environmentally sustainable, and generally be more conscious of their activities in an attempt to reduce carbon impact. With the shift to remote working as a result of the COVID-19 pandemic, it was clear that remote contributions had a positive environmental impact. This has ultimately led to many companies around the world continuing to work remotely or offer a hybrid working schedule, as well as connecting with guests remotely for events, interviews, and other broadcast productions.
Remote guest located in California joins GB News production in London using Quicklink Studio (ST55)
Here are some of the ways that incorporating remote guests into your production helps you to achieve your carbon-neutral goals…
Reduced need for travel
The largest contributor to carbon emissions is transportation, as detailed by The United States Environmental Protection Agency in 2019. Whether it is flying guests across the world to an event, or simply just the daily commute into your place of work, the combined environmental impact of travel can be vastly harmful to the environment. The good news, however, is that a large portion of this can be avoided through allowing your guests to join remotely, rather than travelling in-person. For example, a round-trip flight from London to New York emits around 3.4 tonnes of Carbon Dioxide emissions per passenger! It is therefore clear to utilise remote guests whenever possible to be more environmentally sustainable. As if this figure wasn’t bad enough, additional emission sources such as transportation to and from the airport and the energy these require would also contribute to the overall carbon footprint, when compared to the individual sitting at home and joining the event remotely – eliminating any emissions emitted as a result of travelling. So, if you want to make the biggest positive change to your carbon footprint, then reducing and eliminating unnecessary travel is the place to start.
Encouraging inclusivity
Whilst utilising remote guests is a great way to achieve your carbon-neutral goals, it is also a fantastic way to encourage inclusivity. Being able to introduce any guest to a production no matter their location, schedule and costs involved, allows you to vastly increase your talent pool to choose from. No longer being limited by location allows for you to choose the perfect individual that would maximise benefit and value to the production.
Promoting sustainable behaviour
Operating sustainably can have huge benefits and not just for the environment. An environmentally friendly company drives positive brand associations and a sustainable reputation. In recent years, many organisations have set the goal to be carbon neutral which is highly praised by the public. Demonstrating that a brand is capable of being sustainable, can push others to do the same and join the mission to lower our carbon footprints and help make a difference.
Save time, money, and other resources
Introducing expert and public opinions into productions can be expensive, there’s no doubt about that, but they don’t have to be. Let’s take a scenario where you wish to include a contribution from an expert who doesn’t live within reasonable travelling distance; transportation, accommodation and many additional expenses must be considered. The money saved could be better used elsewhere if guests are introduced remotely from the comfort of their home. With Quicklink’s professional remote guest solutions, contributors can join your production seamlessly with the highest audio and video quality.
What’s next?
Setting carbon-neutral goals is a fantastic way to promote sustainability, and with the Quicklink solutions, you can well be on your way to achieving these goals. Quicklink’s award-winning solutions can save you time, money and resource, open up new opportunities, promote positive brand perceptions and ultimately help you meet your carbon neutrality targets. Introducing remote guests in high-quality using Quicklink Studio (ST55) offers the complete package, eliminating the need for in-person attendance without compromising on broadcast-grade quality.
Reduce your Carbon Footprint
The ‘Reducing your Carbon Footprint: Protect our Planet Without Compromising on Quality’ whitepaper looks at the sustainability challenges being faced by companies, and how the Quicklink solutions help enable organisations to protect our planet without compromising on production quality.
